#3219 Bus 833W Social Media and Wine Marketing

Course Description

This course will put your winery on the path to social media success. During the 4-weeks, you will learn essential tips, tools and best practices to create and execute a social media plan that drives results.

• W1 - Understanding the latest and greatest of social medial: Practical best practices and relevant success stories on key social platforms
• W2 - Setting yourself up for success: define your goals, targets markets, timeline, and which platforms will help you achieve your goals
• W3 - Representing your brand to the fullest & efficiently: How to reaffirm your brand identity and make social media efficient!
• W4 - Measuring Beyond likes: Learn how and what to measure, test and report.