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#1140 Bus 840W Foundations in Wine Business Management

ID : 1511   
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This four-week course is a business course that provides a solid foundation for understanding the most important aspects of a wine business. Students will develop an appreciation of the realities and complexities of a wine business in a global business marketplace and come to understand the steps required for getting from concept to vineyard and into the glass of the consumer.

Learning objectives:

  • Understand and discuss the key components of a wine business and the viewpoints of the various stakeholders in the varying areas.
  • Understand and discuss the current global wine business environment and how successful producers compete in the marketplace.
  • Examine the key decision points, interrelatedness, and costs that go into growing, sourcing, producing, marketing, distributing and selling a wine product.
  • Understand concepts, models and tools in the areas of quality management, human resource management, information management and financial management as critically important support structures for a successful wine business.
  • Understand and outline important tools and concepts of financial analysis used by successful wine businesses.

Class Details

5 Session(s)
Days of the Week :Multiple Days of the Week :
  Weekly - Thu.  
  Weekly - Wed.

Instructor : Michael Kush 

CEUs : 1.6



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Schedule Information

Skip dates: (No class on 07/04/2024)

Date(s) Class Days Times Location Instructor(s)
6/13/2024 - 7/11/2024 Weekly - Thu 05:00 PM - 06:00 PM N/A - Online Michael Kush 
7/3/2024 - 7/3/2024 Weekly - Wed 05:00 PM - 06:00 PM N/A - Online Michael Kush