This four-week course is a business course that provides a solid foundation for understanding the most important aspects of a wine business. Students will develop an appreciation of the realities and complexities of a wine business in a global business marketplace and come to understand the steps required for getting from concept to vineyard and into the glass of the consumer.
Learning objectives:
- Understand and discuss the key components of a wine business and the viewpoints of the various stakeholders in the varying areas.
- Understand and discuss the current global wine business environment and how successful producers compete in the marketplace.
- Examine the key decision points, interrelatedness, and costs that go into growing, sourcing, producing, marketing, distributing and selling a wine product.
- Understand concepts, models and tools in the areas of quality management, human resource management, information management and financial management as critically important support structures for a successful wine business.
- Understand and outline important tools and concepts of financial analysis used by successful wine businesses.
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