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#3201 Social Media Marketing

ID : 68   
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Offered Fall term only


Whether you are experienced at social media, or brand new this course will provide you with the skills to build your community, develop strategy, create engaging content, implement a marketing campaign, and measure your social media analytics. After completion of the program, you will have the knowledge to develop your own social marketing campaign.


You will learn to:

  • Leverage personal social media experience professionally
  • Provide a consistent identity across channels
  • Determine which social media channels work best as part of an overall strategy
  • Think strategically and adjust plans to changes in the community conversation
  • Explore the importance of video, images, memes, and infographics across channels
  • Understand the value of mobile
  • Identify key performance indicators and build reports from them
  • Analyze social media strategy and determine its effectiveness
  • Use measurement, analytics and paid options
  • Integrate old and new media tools into an overall communications campaign and strategy

Class Details

14 Sessions
Weekly - Tue

Sonoma State University

MultipleInstructor :
1.Kerry Rego2.John Kenyon 

CEUs : 4.9



Registration Closes On
Tuesday, September 10, 2019 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/10/2019 - 12/10/2019 Weekly - Tue 6:00 PM - 9:30 PM Rohnert Park, Sonoma State University  Map, Room: Stevenson 3077 John Kenyon  ; Kerry Rego