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#3726 Principals Wine Sales Management

ID : 442   
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To be an effective sales professional in today’s wine industry you need a specific skill set and know all the steps involved in the sales process- this class will give you the tools you need to get ahead in this highly competitive market. The course is designed for wine entrepreneurs, winemakers, tasting room employees, and prospective winery owners/ employees.
The course is designed to provide students with in-depth comprehension of and the ability to apply and synthesize knowledge in the following areas of wine business application:
  • Basic concepts of wine marketing
  • Core sales concepts with application to the wine industry
  • Wine sales process and understanding account needs
  • Skill set necessary for a successful sales professional
  • Distributor management
  • Understanding the supply chain
  • Costs associated with sales in the wine industry
  • Components and the development of a sales plan
  • Pricing strategies in the wine industry
  • Basic concepts of Direct to Consumer sales and compliance

Class Details

9 Sessions
Weekly - Tue

NA - Online


CEUs : 2.4



Registration Closes On
Tuesday, October 6, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/6/2020 - 12/1/2020 Weekly - Tue 7:00 PM - 8:00 PM N/A - Online TBD TBA