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#3665 Advanced: Strategic Wine Marketing

ID : 427   
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This course presents concepts related to the marketing planning process for wine businesses. It is organized around the steps involved in developing a comprehensive marketing and sales plan. Topics to be addressed include: an introduction to wine marketing concepts, market segmentation and targeting, brand creation, marketing implications of packaging decisions, social/digital communications, direct to consumer sales, distribution strategies, key performance benchmarks, and metrics. The culminating project of this course is the creation of a marketing and sales plan to launch of a new wine business.

Class Details

9 Sessions
Weekly - Thu

NA - Online

Heather Conlin 

CEUs : 2.4



Registration Closes On
Thursday, October 8, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/8/2020 - 12/3/2020 Weekly - Thu 6:00 PM - 7:00 PM N/A - Online Heather Conlin