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#3657 Social Media Marketing Certificate

ID : 423   
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Offered Fall term only

Fall 2020 Professional Development classes will be held virtually with real-time teacher delivery and interaction. 

PLEASE NOTE:  A flex class has been added at the end of the course.  The additional class has been added to make up for a  possible class cancellation due to a campus closure. 


Whether you are experienced at social media, or brand new this course will provide you with the skills to build your community, develop strategy, create engaging content, implement a marketing campaign, and measure your social media analytics. After completion of the program, you will have the knowledge to develop your own social marketing campaign.


You will learn to:

  • leverage personal social media experience professionally
  • provide a consistent identity across channels
  • determine which social media channels work best as part of an overall strategy
  • think strategically and adjust plans to changes in the community conversation
  • explore the importance of video, images, memes, and infographics across channels
  • understand the value of mobile
  • identify key performance indicators and build reports from them
  • analyze social media strategy and determine its effectiveness
  • use measurement, analytics and paid options
  • integrate old and new media tools into an overall communications campaign and strategy

Class Details

15 Sessions
Days of the Week :Multiple Days of the Week :
  Weekly - Tue.  

Location : Multiple Location : 
  Sonoma State Univ
  Sonoma State Univ.

Instructor : Kerry Rego 

CEUs : 4.9



Registration Closes On
Tuesday, August 18, 2020 @ 12:00 AM

Schedule Information

Skip dates: (No class on 11/03/2020)

Date(s) Class Days Times Location Instructor(s)
8/18/2020 - 11/24/2020 Weekly - Tue 6:00 PM - 9:30 PM Online, Sonoma State Univ  Map, Room: Virtual Delivery Kerry Rego 
12/1/2020 Tue 6:00 PM - 9:30 PM Flex Day, Sonoma State Univ  Map, Room: Virtual Delivery Kerry Rego