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#4286 Foundation: Introduction to Wine Business

ID : 202   
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This four week course provides an overview of wine business. Students will develop an appreciation of the realities of the wine business as a business and come to understand the steps required for getting from the vineyard and into the glass of the consumer.

Course Goals: The course will give the student an overview of the wine business. At the end of course, the student will be able to:

  • Understand the viewpoints of the various stakeholders (e.g. grower, winemaker, sales/marketing, finance) in the areas of grape production, wine production, marketing, wine distribution, and wine sales.
  • Understand the key decision points, interrelatedness, and costs that go into growing, producing, marketing, distributing, and selling a wine product.
  • Understand how quality and value is determined at each step in the process of grape growing, production, marketing, distribution, domestic and export sales and final point of sale.
  • Understand how going to market with wine compares and contrasts with other consumer packaged goods.
  • Understand the financial resources and time periods necessary to establish a wine product.


Class Details

5 Sessions
Days of the Week :Multiple Days of the Week :
  Weekly - Wed.  
  Weekly - Thu.  

Instructor : Multiple Instructor :
 1.Heather Conlin  2.Geralyn Brostrom 

CEUs : 1.6



Registration Closes On
Wednesday, April 15, 2020 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
4/15/2020 - 4/15/2020 Weekly - Wed 5:00 PM - 7:00 PM N/A - Online Geralyn Brostrom  ; Heather Conlin 
4/23/2020 - 5/14/2020 Weekly - Thu 5:00 PM - 7:00 PM N/A - Online Geralyn Brostrom  ; Heather Conlin