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#4171 Intermediate: A Survey of the Key Drivers in a Wine Business

ID : 175   
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This eight-week course provides a pertinent overview of key aspects of a successful wine operation in today’s marketplace, while considering future prospects and opportunities. Students will learn from the same materials and resources current operating wineries consider daily, including: regulations, production options, distribution, sales and marketing techniques and successful business perspectives.

Learning Objectives

  1. Understand business issues associated with viticulture, enology, production, marketing, distribution, and points of sale.
  2. Evaluate alternative approaches associated with those issues.
  3. Calculate costs across all of the component areas.
  4. Evaluate the contribution of the component areas to the value of a wine product.
  5. Expand on the understanding of distribution and regulatory issues to include the international wine market.
  6. Assess the internal environment, identifying the opportunities and threats to a wine business.
  7. Evaluate a SWOT analysis and drab a plan for going to market with a new wine business product.
  8. Plan for and consider future wine markets and alternative channels of wine commerce.

Class Details

9 Sessions
Weekly - Thu


David Bower 

CEUs : 2.4



Registration Closes On
Thursday, February 27, 2020 @ 12:00 AM

Call 707-664-2394 to register Send to Friend »

Schedule Information

Date(s) Class Days Times Location Instructor(s)
2/27/2020 - 4/23/2020 Weekly - Thu 6:30 PM - 7:30 PM N/A - Online David Bower 

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