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#4128 Foundation: Introduction to Wine Business

ID : 173   
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CourseGraphic This four week course provides an overview of wine business. Students will develop an appreciation of the realities of the wine business as a business and come to understand the steps required for getting from the vineyard and into the glass of the consumer.

Course Goals: The course will give the student an overview of the wine business. At the end of course, the student will be able to:
  • Understand the viewpoints of the various stakeholders (e.g. grower, winemaker, sales/marketing, finance) in the areas of grape production, wine production, marketing, wine distribution, and wine sales.
  • Understand the key decision points, interrelatedness, and costs that go into growing, producing, marketing, distributing, and selling a wine product.
  • Understand how quality and value is determined at each step in the process of grape growing, production, marketing, distribution, domestic and export sales and final point of sale.
  • Understand how going to market with wine compares and contrasts with other consumer packaged goods.
  • Understand the financial resources and time periods necessary to establish a wine product.

Class Details

5 Sessions
Weekly - Thu

NA - Online

MultipleInstructor :
1.Heather Conlin2.Geralyn Brostrom 

CEUs : 1.6



Registration Closes On
Thursday, January 16, 2020 @ 12:00 AM

Call 707-664-2394 to register Send to Friend »

Schedule Information

Date(s) Class Days Times Location Instructor(s)
1/16/2020 - 2/13/2020 Weekly - Thu 6:00 PM - 7:00 PM N/A - Online Geralyn Brostrom  ; Heather Conlin 

Other Class Offerings

#4286 Foundation: Introduction to Wine Business
ID: 202

04/15/20 - 05/14/20
Weekly - Thu