Overview:
The bootcamp will provide an intensive, hands-on experience focusing on practical applications of the digital marketing strategies covered that are tailored specifically for the wine industry.
Schedule:
Each day runs from 9:00 AM to 2:00 PM, with a break for lunch.
Course Content:
Day 1:
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Maximizing Sales with Google Merchant Center for Wine E-Commerce
This course provides a comprehensive overview of Google Merchant Center, focusing on setting up and optimizing product listings specifically for wine e-commerce success.
Learning Outcomes:
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Understand the fundamentals of Google Merchant Center.
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Set up and manage product data feeds tailored for wine products.
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Optimize wine product listings for better search visibility.
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Integrate Google Merchant Center with other Google services.
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Develop strategies to enhance online wine sales through effective product ads.
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SEO Strategies to Boost Your Winery’s Online Presence
Delve into the core principles of SEO, teaching participants how to improve their winery's website visibility on search engines.
Learning Outcomes:
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Grasp the fundamentals of SEO and its importance for wineries.
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Conduct keyword research and implement on-page SEO strategies for wine-related content.
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Utilize off-page SEO techniques to build backlinks and authority.
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Analyze and optimize winery website content for better search engine rankings.
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Stay updated with the latest SEO trends and tools.
Day 2:
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Unlocking Insights with Google Analytics for Wineries
Gain an in-depth understanding of Google Analytics, from basic setup to advanced features.
Learning Outcomes:
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Set up and configure Google Analytics for a winery website.
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Track and analyze website traffic and user behavior.
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Generate and interpret various reports in Google Analytics.
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Use data insights to inform and improve marketing strategies for wineries.
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Understand advanced features and capabilities of Google Analytics.
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Driving Success with Google Ads for Wine Marketing
Learn the essentials of Google Ads, including campaign setup, keyword selection, ad creation, and performance tracking.
Learning Outcomes:
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Select appropriate keywords and create compelling ads for wine products.
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Optimize ad campaigns for better performance.
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Track and measure campaign success using Google Ads tools.
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AI in Wine Marketing: Leveraging Technology for Success
Explore the application of artificial intelligence in digital marketing, specifically for the wine industry.
Learning Outcomes:
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Understand the role of AI in digital marketing for wineries.
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Explore various AI tools and technologies used in wine marketing.
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Implement AI-driven strategies for customer targeting and personalization in the wine industry.
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Analyze the benefits and challenges of AI in wine marketing.
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Stay updated with the latest developments in AI marketing.
Practical Information:
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Requirements: Access to your company's e-commerce center, merchant center platform and google ads program and it is recommended that you have a basic understanding of e-commerce principles, especially in the wine industry.
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Lunch: Lunch will be provided during the break each day.
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Laptop: Please bring a laptop for hands-on learning and application.