#1138 Bus 812W Strategic Wine Club Management

Course Description:

With the proliferation of wine clubs it is becoming harder to attract and retain members. This four-week course delves into the strategies and tactics of wine club management. From member acquisition through multiple channels, value-adds that connect and retain members, wine club design and execution, to utilizing metrics and measures to grow your club and increase your profit. This course is designed for wine club professionals who want to increase their effectiveness. It is also designed for winery owners and managers looking to create or redesign their club program. It will also benefit winery employees moving into wine club management and coordinator positions.