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BUS 362 Services Marketing

ID : 126    Academic Unit : 4, class 1011
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This course is designed to acquaint the student with the principles of service marketing and their application in a variety of service sectors ranging from banking to hospital services. Services marketing theory and principles will be applied to a firm's strategic marketing planning and the development of its service operation process within the service industry. Specifically, the course encompasses a) developing a competitive service model, b) managing the customer interface, and c) implementing sustainable service marketing strategies.  Course Prerequisites: BUS 360 and Junior Standing.


Class Details

10 Sessions
Online 24/7

NA - Online

Kyuho Lee 



Registration Closes On
Thursday, January 2, 2020 @ 12:00 AM

Call 707-664-2394 or use MySSU to register Send to Friend »

Schedule Information

Date(s) Class Days Times Location Instructor(s)
1/2/2020 - 1/15/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online Kyuho Lee