Course Overview: This four-week business course offers a comprehensive foundation in wine business management. It equips students with a deep understanding of the intricacies and realities of operating a wine business in the global market, from conceptualization to reaching the consumer.
Learning Outcomes:
- Identify and Analyze Wine Business Components: Gain insights into the strategic aspects of the wine industry, including business models and success factors for both large and boutique producers. Understand supply considerations like grape sourcing, costs, quality, and the dynamics of supply and demand.
- Explore Production and Distribution: Discuss production processes from winemaking to bottling, and delve into the complexities of distribution, including regulatory and logistical challenges across various channels such as on-premise, off-premise, and direct-to-consumer sales.
- Assess the Global Market Environment: Evaluate how successful wine producers navigate and compete in the international marketplace.
- Decision-Making in Wine Business: Examine critical decision points and the interconnected costs involved in sourcing, producing, marketing, and selling wine.
- Apply Management and Financial Tools: Understand and apply essential tools and concepts in quality, human resources, information, and financial management that support successful wine business operations.
Prerequisites: Designed for individuals currently involved in the wine industry, those with prior experience, or those aspiring to deepen their understanding of wine as a business within the Wine Business Management certificate program.
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