#3118 Intensive Wine Business - Digital Marketing Bootcamp

Overview:
The bootcamp will provide an intensive, hands-on experience focusing on practical applications of the digital marketing strategies covered that are tailored specifically for the wine industry.

Schedule:
Each day runs from 9:00 AM to 2:00 PM, with a break for lunch.

Course Content:

Day 1:

1. Maximizing Sales with Google Merchant Center for Wine E-Commerce
   This course provides a comprehensive overview of Google Merchant Center, focusing on setting up and optimizing product listings specifically for wine e-commerce success.
   Learning Outcomes:

   • Understand the fundamentals of Google Merchant Center.

   • Set up and manage product data feeds tailored for wine products.

   • Optimize wine product listings for better search visibility.

   • Integrate Google Merchant Center with other Google services.

   • Develop strategies to enhance online wine sales through effective product ads.

2. SEO Strategies to Boost Your Winery’s Online Presence
   Delve into the core principles of SEO, teaching participants how to improve their winery's website visibility on search engines.
   Learning Outcomes:

   • Grasp the fundamentals of SEO and its importance for wineries.

   • Conduct keyword research and implement on-page SEO strategies for wine-related content.

   • Utilize off-page SEO techniques to build backlinks and authority.

   • Analyze and optimize winery website content for better search engine rankings.

   • Stay updated with the latest SEO trends and tools.

Day 2:

1. Unlocking Insights with Google Analytics for Wineries
   Gain an in-depth understanding of Google Analytics, from basic setup to advanced features.
   Learning Outcomes:

   • Set up and configure Google Analytics for a winery website.

   • Track and analyze website traffic and user behavior.

   • Generate and interpret various reports in Google Analytics.

   • Use data insights to inform and improve marketing strategies for wineries.

   • Understand advanced features and capabilities of Google Analytics.

2. Driving Success with Google Ads for Wine Marketing
   Learn the essentials of Google Ads, including campaign setup, keyword selection, ad creation, and performance tracking.
   Learning Outcomes:

   • Select appropriate keywords and create compelling ads for wine products.

   • Optimize ad campaigns for better performance.

   • Track and measure campaign success using Google Ads tools.

3. AI in Wine Marketing: Leveraging Technology for Success
   Explore the application of artificial intelligence in digital marketing, specifically for the wine industry.
   Learning Outcomes:

   • Understand the role of AI in digital marketing for wineries.

   • Explore various AI tools and technologies used in wine marketing.

   • Implement AI-driven strategies for customer targeting and personalization in the wine industry.

   • Analyze the benefits and challenges of AI in wine marketing.

   • Stay updated with the latest developments in AI marketing.

Practical Information:

• Requirements: Access to your company's e-commerce center, merchant center platform and google ads program and it is recommended that you have a basic understanding of e-commerce principles, especially in the wine industry.

• Lunch: Lunch will be provided during the break each day.

• Laptop: Please bring a laptop for hands-on learning and application.